"Every morning Brigada U show wakes up Russia! The show presented by Jam, Well and Vicky is the biggest morning in Russia with in average more than 8 million listeners daily. For Europa Plus, radio Number 1 in Russia for 12 years in a row, Brigada U as usual is a strategic daypart. To achieve this results we developed a very strong Sub brand (Brigada U) and becomes possible only if you create a real visual and sound universe inside the mother brand `Europa Plus`. The task for Benztown was to implement a typical sound design which should express additional value present in the mother brand like: Energize, originality and `fun`. I hope you enjoy listening (very loudly) again and again this new morning show package in order to perceive all details of this top-level production."
Thierry Chamoux, Program Director Europa Plus