I’m still using this great opportunity to learn from the Benztown team and all of our wonderful guest authors, which send us their ideas, audio and sceeenshots. I know, it’s gonna be a long way, but everyone starts small.
Enough talking, here’s my next production diary.
Chapter 6 Preparing a Promo:
Preparing a Promo includes the same steps like preparing a Branding. I decide, which elements are needed so I cut, prepare them and import them into the session. And from now on it’s getting different…
Every Promo has a message to deliver, a product to sell, etc. So here’s the most important question: “How has the Promo to be to deliver the message, to sell the product, etc…?”
Such a big task is really time-consuming, especially when you start from scratch, so it’s my job to do a lot of the time-consuming.
Every good Promo needs a good idea, a good script and a good way to transport the idea to the listener.
Andy has an effective way to teach me this. I have to bring my own ideas, when I’m preparing the session. I have to explain exactly, how I have imagined the Promo how I would produce it. I show Andy my ideas and my suggestions and we discuss about whether it fits the Promo or not. During the production I stay with Andy and he explains all the technical and tactical Even, if I’m not (yet) producing it by my own it’s a great way to understand the build-up and essential elements of a good Promo.
Here’s an example for a Promo, which really gets the idea into the head of the listener. The promo starts and you instantly know what the Promo is about.
It’s all about having a good idea.